What is the Award of Choice?

It's simple! Gifts aren't just for family and friends, the people you work with need some love too!

Award of Choice is our way of making it easy to tell the folks you depend on every day just how much they make a difference and how you appreciate everything they do. More and more we spend nearly as much time with our work family as with our home family, and in these tough times we rely on that friendly face or that someone on the other end of the phone to help us through the day.

Award of Choice can be used for regular business awards, like completing training classes, achieving sales goals, service anniversaries and so on, but we hope some people use it to tell others that they're appreciated for their work every day.

We've got the same great list of gift cards as Gift of Choice, and have certificates for every occasion. And just like Gift of Choice, you pay no hidden fees and there's no expiration dates.

So the next time someone in the office makes your life a little bit easier, consider telling them how much you appreciate them with the Award of Choice.

What is the Gift of Choice?

Gift giving can be a difficult business. Tastes change, trends fade and what someone may have wanted a couple of weeks ago isn’t what they want today. We all face the same situation when it comes to gift giving, and most of us reach the best conclusion in these fast moving times – let them get what they want!

The gift card has been a godsend for anyone who can’t pick out the perfect thing that someone wants. And they’ve grown in popularity faster than anything else in the retail world. In 2004 we spent $20 billion in gift cards. Last year we spent over 4 times that. Gift cards have gone from being considered impersonal gifts to being the most thoughtful gift of all. The gift card is a sign of the times - tastes change quickly, options should remain open, and you never know what you'll spot something you just can't live without!

Why the huge increase in demand for gift cards? Simple. Not only does it let someone buy what they really wanted (but were maybe too polite to say), it also lets them get it at the best price possible. They can wait until the sales, they can take advantage of special offers and maximize that gift. But there’s still a problem – what gift card to give?

You can try and pick the specific store they want to go to, but more often than not they might want to go somewhere else or they don’t get the chance to visit for some time. And those gift cards sit on dressers, or in the back of wallets until they’re forgotten. There is the universal Visa or American Express card, but with those you have hidden fees, fine print and expiration dates. Not the mention the many problems some purchasers have had with these types of cards.

That’s where we come in. The gift of choice is the ultimate in flexibility when it comes to gift giving. It can be redeemed when the time is right, for cards from hundreds of your favorite retailers, hotels, theatres and restaurants. And best of all the certificate will never, ever, expire, so they can take as long as they like to choose where to spend their gift. All this choice, and you can create it right from your computer, customized for your special someone.

No hidden fees, no expiration dates, no fine print and all the choice you could ask for. It's the perfect solution for gift giving.

So take a look around, try it out and let us know what you think. We think this is the ultimate gift, we know it’s something we’d like to get for every occasion and we hope you feel the same way.

- The Gift of Choice Team